News
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Client Diwali Gifting Is Harder Than Employee Gifting. Here's Why.
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Most companies treat client Diwali gifting as employee gifting with a bigger budget. It isn't the same problem. You know your employees; you barely know your clients. A flat employee gift gets shrugged off; a flat client gift sits next to three competitors' hampers on the same desk, inviting comparison. This piece breaks down exactly why client gifting is genuinely harder — less information, higher stakes, tighter margin for error — and what actually helps it land well.
