News
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Client Diwali Gifting Is Harder Than Employee Gifting. Here's Why.
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Most companies treat client Diwali gifting as employee gifting with a bigger budget. It isn't the same problem. You know your employees; you barely know your clients. A flat employee gift gets shrugged off; a flat client gift sits next to three competitors' hampers on the same desk, inviting comparison. This piece breaks down exactly why client gifting is genuinely harder — less information, higher stakes, tighter margin for error — and what actually helps it land well.
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Top Corporate Gifting Trends for 2026 — What Smart Companies Are Doing Differently
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India's corporate gifting market is growing at 20% annually — and the companies driving that growth aren't gifting more. They're gifting smarter. From hyper-personalised employee hampers to sustainability-first packaging and year-round relationship strategies, 2026 is redefining what it means to gift with intention. This post breaks down the 8 biggest trends reshaping corporate gifting in India — with the market data, ROI framing, and strategic context that HR heads and procurement teams actually need.
