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Most companies have a Diwali gifting plan. Very few have a birthday gifting plan — and that's exactly where the opportunity lies. Whether it's employees, clients, or your dealer-distributor network, a premium birthday gift does what no loyalty program can: it makes people feel genuinely seen. This guide explores why corporate birthday gifting programs are one of the highest-ROI relationship strategies available, and how The Daily Nut Co.'s newly launched Birthday Gifting Catalogue makes it effortless to execute at scale.