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Dealers and distributors are the backbone of Indian business — but the brands that earn their deepest loyalty aren't always the ones with the best incentive slab. They're the ones that show up in the moments that matter most.

This blog explores what channel partners actually remember — why birthday gifting and premium corporate gifts do more for dealer-distributor engagement than any target-linked scheme, and how to build a structured channel partner gifting program that works at scale across your entire network.

Most companies have a Diwali gifting plan. Very few have a birthday gifting plan — and that's exactly where the opportunity lies. Whether it's employees, clients, or your dealer-distributor network, a premium birthday gift does what no loyalty program can: it makes people feel genuinely seen. This guide explores why corporate birthday gifting programs are one of the highest-ROI relationship strategies available, and how The Daily Nut Co.'s newly launched Birthday Gifting Catalogue makes it effortless to execute at scale.