Diwali November 8th. That's 11 weeks away. If you're thinking "plenty of time," you're wrong—and industry sources confirm it. Bulk Diwali orders need finalization by mid-August for November delivery. Customization adds weeks. Coordination across cities adds complexity. You're not early. You're exactly on time. And if you haven't started, you're already behind. Here's the real timeline, the actual deadlines, and why waiting until October is a mistake that costs relationships.
