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How to Build a Year-Round Dealer & Distributor Gifting Program That Actually Builds Loyalty
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Most brands have a Diwali gifting plan for their dealers. Very few have a year-round strategy. And that gap — between an annual obligation and a genuine relationship-building program — is exactly where channel loyalty is won or lost. This guide covers every touchpoint in the dealer relationship lifecycle: welcome kits, birthday gifting, spouse gifting, dealer meets, festival hampers, and performance recognition. With a budget framework, a gifting calendar, and specific ideas mapped to real use-cases.
